As Managing Director and General Manager of Yahoo! Mobile in Europe, Mitch Lazar’s focus is to grow Yahoo!’s mobile business across the region. He is responsible for business development, product, marketing and operations of Yahoo!’s Mobile business in the United Kingdom, France, Germany, Italy and Spain.
Yahoo!’s mobile business includes strategic alliances with some of the world’s largest mobile communications companies, global device manufacturers and publishers. Yahoo! Mobile services are available through the mobile web; as a downloadable application for smart phones and as an application for the iPhone. Key Yahoo! services available to consumers through Yahoo! Mobile also include Yahoo! oneSearch, the company’s industry leading mobile search product.
Lazar joined Yahoo! in November 2005. Prior to taking over the helm as MD & GM of Yahoo! Mobile Europe, Mr. Lazar was VP of Commercial Services, driving business development, monetization and partner operations.
Before joining Yahoo!, Lazar was Vice President, Wireless and Emerging Technology at Time Warner, where he worked for Turner Broadcasting System and America Online driving their global strategy and mobile distribution efforts.
Lazar was an early pioneer in digital media, and one of the founders of CNN.com in 1995. In 1997, he pioneered and launched CNN mobile, the world’s first wireless global news and information service. He later rolled out Cartoon Network mobile services around the globe.
Lazar has been based in London, England for the past 10 years. A native of Miami, Florida, Lazar is a graduate of the University of Missouri School of Journalism at Columbia. Before relocating to London, he studied at Georgia State University working on his master’s degree in business administration.