YAHOO! MOBILE PUBLISHER SERVICES

As a publisher, your business depends on driving awareness and usage of your content, as well as improving the ways you monetize it. The mobile Internet now makes it possible to distribute your content to both new and existing consumers when they’re ‘on the go’. And recent innovations in syndicated mobile advertising make it easier than ever to generate revenue from these interactions.

As a leader in mobile Internet services and one of the largest publishers on the Web, Yahoo! introduces Yahoo! Mobile Publisher Services – powerful programs for boosting the discoverability, distribution and revenue–generating potential of your content. Get access to millions of mobile users and cutting-edge advertising solutions for your site:

Yahoo! Mobile Ad Network

The Yahoo! Mobile Ad network lets you leverage Yahoo!’s scale and expertise as a global media powerhouse. Joining the network gives you access to Yahoo!’s worldwide sales force and its relationships with top advertisers across 19 countries. In addition to these advertisers, Yahoo! welcomes those of all sizes who have relevant offers for the mobile audience – increasing further the relevancy and volume of ad inventory available to you.

The Yahoo! Mobile Ad Network gives you tools that make it simple to serve this syndicated advertising on your site – you choose from display ads, sponsored links, video spots, in–game or in–application placements, etc – depending on what is most relevant for your business. When the ads are served (or clicked on), you make money.

Yahoo! Mobile Site Submit

Ensure the content on your mobile site will be indexed and available to any Yahoo!–powered mobile search service. Yahoo! Mobile Site Submit offers an easy–to–use suite of tools that walk you through how to make your mobile site more visible to our search technology. Click here to submit your site.

Yahoo! Mobile Media Directory

The Yahoo! Mobile Media Directory enables you to bring your media content to Yahoo!’s large mobile user base. When you submit media to the directory, it will become available to the millions of mobile consumers searching for media content through Yahoo! oneSearch and other mobile search offerings powered by Yahoo!. For example, if you’re a publisher of ringtones and videos, your inventory will appear when someone searches for a particular song or recording artist.

Serving up your media products in such a highly–relevant manner increases the likelihood that consumers will actively trial them. And those who do will be able to submit ratings and reviews, so if your stuff is good, the world will know.

Adding your catalog to the Yahoo! Mobile Media Directory is straightforward. The directory accepts images, themes, multimedia files (music, video, etc), ringtones, games and other applications. You can associate names, detailed descriptions, tags, and other rich descriptors with your content – to ensure it will be served in as relevant a manner as possible.

Yahoo! Mobile Content Engine

As with the Yahoo! Mobile Media Directory, you can dramatically increase the number of people viewing your content by adding it to the Yahoo! Mobile Content Engine. This service brings your content to Yahoo!’s large mobile user base. If you’re a publisher without a mobile site or have a limited mobile offering, the Content Engine can help you quickly extend your content to consumers on the mobile phone.

The Content Engine incorporates your content, such as listings or news articles, and makes it discoverable to consumers through Yahoo! oneSearch. For example, a real estate company can publish a list of its homes for sale, enabling consumers to find them, get detailed listings and any other information they need – all through Yahoo! oneSearch.

GET STARTED today, and start converting your content into revenue.